The University of Bolton brands itself as a professional university with heavy emphasis on Continuous Professional Development (CPD). Therefore, new and existing courses must be marketed accurately.
Prior to the commencement of the XCRI project, the existing course database was simply an unsophisticated collection of 60 HTML (Hyper Text Mark up Language) files across a number of disconnected databases, so cross verification of the dataflow between them was difficult. As the content needs to be updated when modules change, the need to redevelop the existing course database became essential. The need arouse to build a new course database from scratch and it was at this point that BoXCRIp (Bolton eXchanging Course Related Information Project) was started on 1st February 2007.
The BoXCRIp project faced a number of challenges from different perspectives such as technological side, human side and many other practical sides. Whilst the technological challenges were relatively easy to address, issues covering aspects from both technological and human sides such as people preferences and identification of the course representation (i.e. structure of courses) were more problematic. The other practical problems were in data entry, administration (the process between the data entry and exit in different perceptions), checking the Active Server Pages (ASP) web pages and so on. There was some resistance by the university to using the student record system (SITS) which was used for many other purposes like timetabling and so on. After modifications to the technical approach and design process, the University of Bolton launched its new Course Catalogue database which can export XCRI data in the CAP (Course Advertising Profile) specification format. Many of the Project’s other objectives were also met including:
• Establishing an easily searchable and comprehensive, web-based, University catalogue for the purposes of marketing courses to potential students.
• The ability to test and use the XCRI schema to present the course catalogue in a way that can be consumed by external services including Universities and Colleges Admissions Service (UCAS), mash-ups and aggregators.
• Eliminating the need to duplicate data entry relating to course advertising information
• Identification of opportunities to improve the automated collection of information by describing the existing processes through which course promotional information is built up.
• Creation of a single repository of information relating to the advertising and promotion of courses, including undergraduate, postgraduate, CPD modules, and short courses.
Further information on BoXCRIp is available from the BoXCRIp Project Report: Case Study and an interview with Bolton’s Head of Information Systems and Technology, Patrick O’Reilly. A slideshow is also available.